Did you know that you can use the “Retention rate” metric in a specific Campaign, Ad Group/Set, or Ad view to get insights on which creatives drive the most returning customers?

You can use that information to figure out which campaigns are good for retargeting.

Steps

1. Go into the performance view
2. Filter on Campaign, Ad Group/Set, or Ad level.
3. Add the metric Retention rate
4. Sort by Retention rate