← How to configure the UTM parameters

How to set up the Tracking Template

Google allows setting up tracking templates on campaign level, that automatically apply the tracking parameters to all landing page URLs.

To set up your tracking template for each campaign, follow these steps:

  1. Log in to your Google Ads account.

  2. Go to campaign settings.

  3. Choose all relevant campaigns.

  4. Click on Edit and select "Change tracking templates".

  5. Select "Set tracking template".

  6. Enter our suggested template: {unescapedlpurl}?utm_source=google&ga_cid={campaignid}&ga_adgid={adgroupid}&ga_adid={creative}&utm_term={keyword}&matchtype={matchtype}

    tracking-template.png

  7. Confirm the changes by clicking "Apply".