To correctly attribute orders to campaigns and ads, it's essential to add the correct tracking parameters to your landing pages. At a minimum, Admetrics Data Studio requires the correct utm_source parameter to be set. Additionally, you can use utm_medium and utm_campaign to track further details and analyze them on the platform.

Examples

<https://www.yourshop.com/?utm_source=influencer&utm_campaign=steveurkle>
<https://www.yourshop.com/product-a?utm_source=email&utm_campaign=blackfriday22>
<https://www.yourshop.com/product-b?utm_source=facebook&fbadid=12312431551>
<https://www.yourshop.com/product-c?gclid=12412515x1551161277393101901>

Affiliate

Parameter

utm_source=affiliate or utm_medium=affiliate or utm_source=webgains
utm_campaign={campaign name}

Example

<https://www.yourshop.com/?utm_source=affiliate&utm_campaign=>{campaign name}

Criteo

Parameter

utm_source=criteo
campaign_id={{campaignid}}
adset_id={{adsetid}}
ct_adid={{adid}}
optional: utm_medium=medium
optional: utm_campaign=campaign

Example

<https://www.yourshop.com/?utm_source=criteo&utm_medium=paid&utm_campaign=Conversion&campaign_id={{campaignid}>}&adset_id={{adsetid}}&ct_adid={{adid}}

Email

Parameter

utm_source=email or utm_medium=email or utm_source=newsletter or utm_source=klaviyo
utm_campaign=campaign

Example

<https://www.yourshop.com/?utm_source=email&utm_campaign=campaign>

Google Ads

While auto-tagging in Google Ads remains widely used, iOS 17 privacy changes require the addition of UTM parameters to ensure tracking accuracy.

Parameter

utm_source=google or utm_source=youtube
ga_adcid={campaignid} or campaign_id={campaignid}
ga_adgid={adgroupid} or adgroup_id={adgroupid}
ga_adid={creative}
Optional: utm_term={keyword}
Optional: matchtype={matchtype}

Example

<https://www.yourshop.com/?utm_source=google&ga_adcid={campaignid}&ga_adgid={adgroupid}&ga_adid={creative}&utm_term={keyword}&matchtype={matchtype}>

Tracking Template Google allows you to set up tracking templates at the campaign level, automatically applying the UTM parameters to all landing page URLs.

How to set up the Tracking Template

Influencer

Parameter

utm_source=influencer or utm_medium=influencer
utm_campaign={campaign_name}
utm_term={influencer_name}

Example

<https://www.yourshop.com/?utm_source=influencer&utm_campaign={campaign_name}&utm_term={influencer_name}>

Parameter

utm_source=linkedin
li_adid=[ad_id]
optional: utm_campaign={{CAMPAIGN_NAME}}
optional: campaign_id={{CAMPAIGN_ID}}

Example

<https://www.yourshop.com/?utm_source=linkedin&li_adid=123123123>

Unfortunately, LinkedIn does not support dynamic landing page parameters/macros. You must manually replace [ad_id] for each ad with the respective ID.

Instructions You can find the ID in your LinkedIn Ads Manager.

Screenshot 2022-10-06 at 09.43.15.png

How to configure the UTM parameters

Affiliate

Criteo

Email

Google Ads

Influencer

LinkedIn

Meta