Often, you may want to calculate specific metrics for individual products, product variants, or product types. For marketing spend and related metrics, we use the following product-level metrics:

Product marketing spend	Product CM3
Product ROAS	Product EBITDA
Product POAS	Product CAC
Product new customer ROAS	Product CPO

Where can I see product level metrics?

These metrics are already selected for you in the Products Report within Data Studio.

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How is the product marketing spend calculated?

Marketing spend is typically defined at the ad level. To estimate the product marketing spend, we divide the total marketing spend by the number of orders for each day and ad. For the selected product, product variant, or product type, this figure is then multiplied by the number of orders associated with that category.

In simpler terms, product marketing spend is a proportional share of the total marketing spend and is calculated based on the ratio of orders for the chosen category versus the entire ad.

<aside> 💡 Example The Marketing spend for ad A on the 1 January is €1,000. The number of orders (containing different products) is 5. CPO for the specific date and ad is therefore €1,000 / 5 = €200. If product X was present at least once in three of those orders, than the Product marketing spend for product X on 1 January within ad A is 3 x €200 = €600.

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Note: Since Amazon orders aren’t linked to specific ad campaigns, we use ad naming conventions that contain product information to connect ads with the respective product purchases. For Sponsored Brand Ads that do not include product details, the marketing spend is distributed evenly across all orders for that day.

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