Getting Started
Data Studio Overview
Understand your reports
Understand your Metrics
<aside> 💡 Written by Marina Koch, last updated on 9th of September 2024
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What you will learn in this article:
The Performance View is a core element of the DataStudio, offering powerful insights and the ability to model various reports. It is modeled after an AdManager and provides insights into channels, campaigns, ad sets, and ads.
Some elements, like Period, Attribution, and Filters, are the same as in the Performance View. You can find detailed information about these here:
There are also additional elements that provide more detailed insights, which are explained below.
In the Channel Sheet, all of your channels are displayed, including both paid and unpaid (like email). You'll also see your campaigns, ad sets, and ads.
On the left, you can select specific channels for more detailed information. The channels you select will now be shown in the other sheets, such as Campaigns, Ad Sets, and Ads.
By clicking on the pin icon, you can pin a column so that it remains visible when you scroll to the right of the table.
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The toggle sorting function allows you to sort columns by clicking the two triangles in each column. You can switch between ascending (lowest to highest) and descending (highest to lowest) order.
The breakdown button allows you to analyze data further. You can also select customer tag as a breakdown option. More information on customer tags can be found here:
The Quantify feature uses Bayesian statistics and confidence intervals to provide credible conclusions automatically. When you click on Quantify in the top-right corner, your configurations will be applied, and the data will open in the Experiments section in the left sidebar.
You can also share your Performance View by clicking the share icon in the top-right corner. Find more information on sharing views here:
Clicking on the three dots gives you options to export your data, load a preset, or save a new preset. More information about presets can be found here:
When exporting data, you can select between various data formats. By clicking on “Export via scheduled email,” you can also schedule regular exports of your reports. You can manage the recipients and set the frequency for these reports. Under “Manage Exports,” you can view and edit the scheduled email reports you've created.
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