In the DataStudio, you can now set your own targets and track real-time progress to see how you're performing in achieving those targets. Watch the video and or follow the instructions from the screenshots to find out how you can set up targets!

targets.mp4

How do I set up and provide my targets to Admetrics?

You have the flexibility to decide which metrics you’d like to set targets for. Simply go to the Settings section and under Data Integrations, click on "Edit".

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When selecting a data integration, choose "Google Sheet: Targets."

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Assign a title to the sheet and click “Submit”.

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Now, define your targets. Once you’re satisfied with the numbers, follow the instructions and share the file with Admetrics via the email address provided. We will handle the rest and import your targets into DataStudio.

Which metrics require a target?

You decide which metrics need a target. You can also specify the time frame and optionally split targets by marketing channel. In this way, you can set targets for 15 basic metrics:

Marketing spend	Reactivated customers	Return rate %
Revenue	Reactivation rate %	CM1 %
Net revenue	Visits	CM2 %
New customers	Orders	CM3 %
New customer rate %	Discount rate %	EBITDA %

Once the data is uploaded, we’ll also calculate targets for derived metrics such as:

CM1	ROAS	CPV
CM2	New Customer ROAS	CVR %
CM3	aROAS	AOV
EBITDA	POAS	AOP
CAC	New Customer POAS	MER %
CPO	aPOAS	aMER %

Where can I see my targets and the actual performance in Data Studio?

You can easily view all target metrics and comparisons in the Performance View of DataStudio, just as you do with other metrics. Targets are labeled with the prefix “Target,” for example, "Target: Marketing Spend", and comparisons will be labeled like "Marketing Spend vs. Target."

Targets also appear in the Dashboards as individual line charts, allowing you to compare actual values to the set targets. When a target is reached, it will appear in green with a cup symbol.

Note: Absolute targets (such as counts of visits, orders, or currency metrics like marketing spend or revenue) are displayed at the global and channel level. For further filtering, only relative targets (e.g., CPO, NCR) are shown.

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