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<aside> 💡 Written by Marina Koch, last updated on 20th of September 2024

</aside>

What you will learn in this article:

• Why there can be different numbers in your reports and the Admetrics DataStudio.

1. Difference between net sales number in the DataStudio and in Shopify

It may happen that the net sales number in the DataStudio is different to the net sales number you can see in Shopify. This difference comes from gift card orders that are considered as net sales with us (when bought, but not when redeemed), but not with Shopify. Shopify does not include gift card sales into their net sales number.

2. Difference between visits and visitor number in DataStudio and Shopify

For shopify, a session ends after 30 minutes of no activity, and at midnight UTC.

For Admetrics, a session ends after 30 mins of no activity. There is no midnight cut off for a session and all reporting based on the configured timezone in the settings not UTC.

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