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💡 Written by Stefan Krätschmer, last updated on 24th of September 2024
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What you will learn in this article:
- What is the product affinity report?
- What are the benefits of the report?
- How to use the product affinity report?
product affinity.mp4
What is the product affinity report?
The Product Affinity Report is a powerful tool that allows you to analyze the relationships between products that customers engage with. It highlights various combinations of products, SKUs, variants, or product types (called bundles) and their respective KPIs.
What are the benefits of the report?
The report provides insights applicable to various aspects of your business:
- Marketing Campaign Optimization: Tailor your advertising and email campaigns to feature product combinations that resonate with your audience.
- Cross-selling and Upselling: Identify products frequently purchased together to create effective bundle offers or suggest complementary items during checkout.
- Product Placement: Improve your website layout and product categorization based on how customers interact with different product types and variants.
- Inventory Management: Anticipate demand for related products and adjust stock levels to prevent stockouts or overstock situations.
- Seasonal Trends: Detect patterns in product affinity over time to prepare for seasonal demands and promotions.
- New Product Development: Use insights from popular product combinations to inform the creation of new product lines or variants.
How to use the product affinity report?
Navigate to the products tab, then
1. Select a dimension you want to analyze:
- SKU: Stock Keeping Unit, the most granular level of product identification
- Product: The main product category
- Product Variant: Specific versions of a product (e.g., different colors or sizes)
- Product Type: Broader categories that group similar products
2. Select the number of products to include in each bundle:
- Any: Shows all product combinations regardless of the number of items
- 1, 2, 3, or 4: Displays bundles with the specified number of products
3. View Bundles and Preview Images
After making your selections, the report will display relevant bundles along with their preview images. This visual representation allows you to quickly assess which product combinations are performing well together.
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