Getting Started
Data Studio Overview
Understand your reports
Understand your Metrics
Data Loading
← How to enable tracking and consent
<aside> 💡 Written by Jannik Wielath, last updated on 15th of Octiber 2024
</aside>
What you will learn in this article:
The conversion script is flexible and offers both minimal and extended setup options.
For the minimal setup, only two parameters are required:
| Parameter | Description | Pages |
|---|---|---|
| sid | Store ID: A unique identifier for the e-commerce store | Required for all pages |
| oid | Order ID: A unique identifier for the order | Required for order confirmation/status or thank_you page |
The extended setup includes all parameters from the minimal setup, but allows you to enrich your data for more in-depth analysis. All parameters in this section are optional and can be omitted depending on your needs.
Although many details are automatically detected, some e-commerce platforms have restrictions that could result in improved data quality if you provide this information directly from the platform.
<aside> <img src="/icons/info-alternate_gray.svg" alt="/icons/info-alternate_gray.svg" width="40px" />
Note: Some parameters may not be available depending on your e-commerce platform.
</aside>
| Parameter | Description | Example |
|---|---|---|
| on | Order Number: A human-readable order identifier | Format may vary depending on the platform |
| cid | Customer ID: A unique identifier for a registered customer | Format may vary depending on the platform |
| cim | Cart Item Count: The number of items in the cart | 3 |
| spt | Content category | "New Cars” |
| sptt | Page title | “Best choice of cars” |
| sppt | Product title | “BMW M3” |
| spos | Product options size: Number of options for a product (e.g., colours or sizes) | 4 |
| scr | Currency ISO code | “USD” |
| scpp | Product price | 132.00 |
| sctp | Cart total price | 598.76 |
| sss | Search terms | “BMW blue” |
| spi | Product ID: A unique identifier for a product being viewed | Format may vary depending on the platform |
| sci | Collection ID: A unique identifier for a collection being viewed | Format may vary depending on the platform |
| scc | Collection contents as a string-encoded JSON | [{ "id": "foo", "variantID": "1", "price": "13200", "quantity": "3" }, …] |
| sca | Cart contents as a string-encoded JSON | [{ "id": "foo", "variantID": "1", "price": "13200", "quantity": "3" }, …] |
Did this article answer your question?