How to set up S2S for Meta

To evaluate the effectiveness of the S2S integration with Meta, an A/B test will be conducted to compare two optimization strategies: using your existing Pixel versus the Admetrics Pixel.

Enable the S2S Feature:
- Go to your integration settings and enable the S2S feature.
  - Sometimes we don’t receive permission to create the pixel automatically, so you’ll need to create it manually by following this page:
    
    How to manually add a Facebook pixel
- Allow a few days for the Admetrics Pixel to train before proceeding.
- Please share the Admetrics Pixel with our Business ID (802747313438444) so we can confirm the event quality.
Duplicate a Well-Performing Ad Set:
- Choose an ad set that has shown strong performance based on metrics like conversion rates, engagement, or ROAS.
- Duplicate the ad set twice to create two identical, untrained ad sets. Ensure both are completely the same in terms of targeting, creative elements, and budget.
Set Up an A/B Test:
- In Ads Manager, configure an A/B test to ensure no visitor sees both versions, preventing skewed results.
- Optimize one ad set for purchase events using your current Pixel.
- Optimize the other ad set for purchase events using the Admetrics Pixel.
Manage Ad Spend:
- Ensure that each ad set’s budget is high enough to generate 3-4 orders per day (more is better for faster, clearer results).
- Typically, you should see a trend after about 7 days, but it’s advisable to let the test run longer to achieve statistically significant and reliable results.
Evaluate Results:
- Within the first two weeks, you should have sufficient data to evaluate the performance of both pixels and determine the impact of the S2S integration.

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