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โ Optional setup
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๐ก Written by Jannik Wielath, last updated on 15th of October 2024
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What you will learn in this article:
- How to set up and test predictive audiences using Meta Lookalike and Remarketing campaigns.
- Best practices for optimizing your campaigns using Admetrics AI Predictive Audiences.
Meta Lookalike Audience Setup and Testing
Before getting started, make sure that at least 100 events have been tracked.
- Create a new campaign with two ad sets
- Include Lookalike (3%) and select the Custom Audience โAdmetrics AI High Intent LLAโ
- Include Lookalike (3%) and select the Custom Audience โAdmetrics AI Medium Intent LLAโ
- Exclude all previous purchasers from these ad sets.
- We recommend using the Lowest cost bid strategy and enabling Campaign Budget Optimization (CBO) for the budget.
- Be sure to exclude both Admetrics Predictive Audiences from all other prospecting campaigns.
- Launch your campaign ๐.
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๐งช Experiment with different population sizes between 1% and 5%.
We suggest starting with 1%, then moving to 3%, and finally 5%.
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Meta Remarketing Audience Setup and Testing
- Create a new campaign with three ad sets:
- Include the โAdmetrics AI High Intent Retargetingโ audience.
- Include the โAdmetrics AI Medium Intent Retargetingโ audience.
- Optional: Include the โAdmetrics AI Low Intent Retargetingโ audience.
- We recommend using the Lowest cost bid strategy and enabling Campaign Budget Optimization (CBO) for the budget.
- For better reach, you may want to exclude all Admetrics AI Remarketing Audiences from your other existing campaigns.
- Launch your campaign ๐.
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