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💡 Written by Marina Koch, last updated on 30th of September 2024
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What you will learn in this article:
- How to find the ads that work best for retargeting.
Which ads work best for retargeting?
Did you know that you can use the “Retention rate” metric in a specific Campaign, Ad Set, or Ad to get insights on which creatives drive the most returning customers?
You can use that information to figure out which campaigns are good for retargeting.
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💡 Open preset in Admetrics →
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Steps to recreate the view
- Open the Performance View.
- Go to the Campaign level.
- Change the Metric list to New vs. repeat customers.
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