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💡 Written by Marina Koch, last updated on 30th of September 2024
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What you will learn in this article:
- How to find the products that are most frequently sold to new customers.
Which products are mostly sold to new customers?
Did you know that you can check which products from a specific Channel, Campaign, Ad Set, or Ad are sold the most to new customers?
This information can help you optimize your creatives. For instance, you can update the hero image in campaigns targeting new customers to feature the product variant with the highest new customer purchase rate.
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💡 Open preset in Admetrics →
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Steps to recreate the view
- Open the performance view.
- Optional, if you don’t want to analyze the whole account: Select a Channel, Campaign, Ad Set or Ad that you would like to investigate closer.
- Change the Breakdown to “Product & variant”.
- Change the Metrics to “Customer acquisition”.
- Add the Quantity metric to the Customer acquisition metrics and click on “Submit”.
- Order by Quantity.
Now you can see the product variants that new customers purchase the most.
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